Tuesday, June 22, 2010

Best movie promo item ever, or worst? My son just brought home Karate Kid 2.0 CHOPSTICKS—complete with Jaden Smith silhouette

So, today was martial arts flick propaganda day at my son Hudson's Tae Kwon Do class, and he came home loaded with movie gimmes: Posters for The Last Airbender (which, despite my explanations as to why he shouldn't, he's still desperate to watch), Aang lick-n-stick tattoos, and his most prized favor of all: a set of Karate Kid 2.0 promo chopsticks, in the kid-friendly pincer grip style, adorned with the high-kicking Jaden Smith silhouette that serves as the new movie's logo. 

At first, I was nonplussed. Chopsticks? REALLY? Next to fortune cookies and take-out boxes, aren't these just about the most cliche things you can give away for a movie that has anything to do with Chinese culture

Then I remembered that chopsticks have an integral role in TKK, even in this remade version — the whole "catch a fly" thing, you dig? So I'd say it's fair to give the film and its promo squad a pass...just this time. 

Posted via email from OriginalSpin

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